Oliver Francois the owner of Fiat, presented the ‘Centoventi’ Concept at the 2019 Geneva Motor show, and we’re hoping to see the concept in manufacturing in 2020. His idea was based around ‘the next defining moment’ which is connected to 3 main focuses:
The vehicle’s design is based on what you need and the embodiment of Eco-friendly, reusable and stylish features. All revolving around the customisation of parts, compartments, colours and the ability to advertise using the billboard features incorporated in the windscreen and back tailgate of the car.
Fiat’s aim is to make a vehicle that you can upgrade more affordably and instead of creating new models, they want to create newer parts to expand customisation to add a fresher style to the vehicle, much like you would with a new phone case. They hope to enforce their online ‘4U’ range, including different wrapping designs and colours etc. that customers can buy online or can be sold on by themselves.
This is a massive break through for Fiat and it's given much food for thought in terms of the endless possibilities available to consumers.
We are definitely very excited to see where this vehicle goes in the future!
Article written by - Marketing Executive: Eleanor Sanmogan