Article By Ben Custard
Ford Fiesta ST-Line

OPINION: Why The Ford Fiesta Is The UK’s Best-Selling Car Once Again​

Ford is celebrating another prosperous position in the UK sales charts. Both the Kuga SUV and the Focus are among the top 10 best-selling cars of 2018 so far (despite the latter being replaced soon), but it is the all-new Ford Fiesta that gets the plaudits again.

Throughout June, 8,900 people signed on the dotted line and drove away in new Fiestas. According to the data from the Society of Motor Manufacturers and Traders (SMMT), that’s more than 2,000 ahead of the next best-seller, the VW Golf. In the year-to-date, the gap is much wider – while 39,930 Golfs have been sold, the Fiesta is well ahead with more than 56,000 registrations. But why is that?

Ford Fiesta
Ford SYNC 3 touchscreen
Ford Fiesta Active

One reason is that the Fiesta is one of those few cars that doesn’t really have a stereotype attached to it. There’s no standard demographic. The new Ford Fiesta is a great car whether it has L-plates on the bonnet or a Zimmer frame in the boot. Regardless of what you’re after, there’s probably something Fiesta-shaped that’ll work for you. The range includes eco-minded models, a performance ST version, a lifestyle-oriented Active model and a luxurious Vignale edition too.

Whichever Fiesta you choose, you can guarantee it’ll be pretty well-equipped. This new car has stepped up the spec levels further, and even entry-level Style cars feature air con, automatic headlights and a lane keeping system. If you do want more than that, stuff like cruise control, sat nav, heated seats, a panoramic roof and a rear-view camera are available. Really, what more could you need?

Ford Fiesta ST front
Ford Fiesta ST rear
Ford Fiesta ST interior

You don’t have to have the range-topping ST to enjoy an amazing drive, either. All Fiestas offer keen handling, and the car’s widely regarded to be the very best to drive out of all the hatchbacks on sale. Go for the ST, though, and you’ll be able to give sports car owners the heebie-jeebies down a country road. A 1.5-litre three-cylinder EcoBoost engine might not sound like a performance motor, but it kicks out 200hp and propels the ST from 0-62mph in just 6.7 seconds.

Of course, there’s the Ford badge on the nose too. The Blue Oval is kind of ingrained in our culture now, despite its Michigan origins. Ford has a fantastic reputation in the UK, thanks to its reliability, style, practicality and driving experience. The Fiesta is one of the cheapest ways into Ford ownership, and you get most of the features and plus points of the larger and more expensive cars in the line-up.

Ford Fiesta

That means the Fiesta is great value for money; another reason why it’s the UK’s best-selling car in 2018. You can park one on your drive for as little as £13,715, which can work out as under £150 per month. Even the top-spec ST-3 is available for under £21,500 – it’s a real performance bargain.

If you’d like to join the thousands of people that have bought a Fiesta this year, head down to your local Hartwell Ford dealership to test-drive or order. Alternatively, check out our latest Fiesta offers.

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