The Fiat brand has slowly evolved into what we see throughout the cars today; a combination of Fiat's traditional values set within a fun and bubbly atmosphere. Fiat is very much a personality brand wanting to connect directly with the people who buy its cars.
Another main focus of Fiat is safety. Over the years this has become a large, in-depth project, known as 'all-round safety'. Research and testing conducted through the Fiat Safety Centre has enabled Fiat to ensure comfort when driving, road holding and protection across all their cars. Cutting edge systems and devices have been created as a result and are available across the entire Fiat range.